Jarvis Talley – Founder of Sweet Georgia Gold Barbeque Sauce
Jarvis Talley – Founder of Sweet Georgia Gold Barbeque Sauce
Aaron Robinson: What motivated you to create Sweet Georgia Gold
Barbeque Sauce?
Jarvis Talley: Hey, I really appreciate you taking the time to spend some time with me. Good people love great people. I’ve lived in Arkansas, Mississippi, St. Louis and Georgia. I cooked in Texas, Memphis, and the Carolinas. One sauce, one nation, one flavor, one love! By this, I mean whenever I'd travel and compete, where I am might change, but who I am and what I have is consistent. And it's been loved everywhere. I believe not only can people appreciate the taste, but Sweet Georgia Gold's diversity and delivery as well. Everywhere it goes; it stands out as "that sauce". I tested that by visiting a small town in St. Ann parish in Jamaica where they let me cook for them. The love of EVERYONE who came out, watching them lick their fingers was priceless. That tangy Sweet Savory sticky love of Sweet Georgia Gold won again.
Aaron Robinson: How long has your product been around?
Jarvis Talley: So funny how it all started. When I finished competitions, many like the Steve Harvey Hoodie Awards where we won 1st place in every category, while I've watched other competitors pans of meat tossed in the trash, I would actually hang around to talk to everybody. And the same statement over and over… "Let me get the rest of that sauce in the bottom of that pan" Eventually that turned into emails, and phone calls of, "where can I buy that sauce?" So, I started selling and shipping "Gold Sauce" in mason jars in 2007. So once I started competing in and winning in larger competitions such as Country Style BBQ Cook Off, KC Masters, Family Food Fest in Atlanta etc, I had to step up from "mason jars". Amazon Black offered a great opportunity for small businesses as a window to grow and go. From there, Sweet Georgia Gold is now selling worldwide with avenues to Wal-Mart Online, local buyers and more.
Aaron Robinson: What makes Sweet Georgia Gold Barbeque Sauce so unique and different from other BBQ sauces?
Jarvis Talley: I'm your average guy who loves to wake up on a Saturday morning with the decision to "put something on the grill". When you think about it, and most grocery stores, your basic choices of sauce is limited; Sweet Baby Rays, Kraft, Hunts, something local, or your own concoction. One of the main reasons I still love being involved with my customers are the dedicated repeat buyers of all backgrounds. They found something good. This is where Sweet Georgia Gold stands out. If you're someone who doesn't have access to a grill or likes to cook meat in the oven, Sweet Georgia Gold is slow smoked in hickory that with the slow simmered ingredients "is" BBQ. Sweet Georgia Gold doesn't care if you’re a competitive Grill master, or a high schooler cooking for friends, or kids dipping chicken tenders, nuggets, or french fries. Everything you need is in the sauce, and the sauce wins every time. That's why me, my family and friends go to Sweet Georgia Gold as a first every time.
Also, Sweet Georgia Gold loves new challenges. Sweet Georgia Gold will tantalize taste buds and the versatility of the sauce can compliment any dish. Many share their experience by sending personal pictures or videos of them using Sweet Georgia Gold Sauce and Sweet and Smoky Rub.
Aaron Robinson: Where can customers go to purchase your famous
barbeque sauce?
Jarvis Talley: Primarily today, our customers find us on Amazon, where we're listed as "Sweet Georgia Gold". We have been customer top choice long enough to be the first thing you see. We also have our local website SweetGeorgiaGoldBBQ.com where I can run fun specials to engage with customers more. They can also keep up with where Sweet Georgia Gold will be next in person. It really is like one big Sweet Georgia Gold family.
Aaron Robinson: From a business standpoint, would you like to give
individuals some words of encouragement or inspiration that are looking to sell
or distribute their food product?
Jarvis Talley: I have friends I've competed with who may have 3 to 5 different products. My best advice is, if you find one that works, focus on that. When it comes to a sauce, and people who love to cook, they're bound to tweak it to their liking anyway. An example for me was Jamaica. By adding scotch bonnet peppers and their own island flavors to the "dish", Sweet Georgia Gold fit right in. That's how it should be worldwide. By perfectly making your product consistently… they will come back to it again and again.
Aaron Robinson: Before we conclude the interview, is there anything you would like to add?
Jarvis Talley: I am all about interaction and love. Sweet Georgia Gold is more than just a BBQ sauce. It's family. My daughters are carefully involved in making sure packaging is done the way they would appreciate it. Dr. Talley makes sure the businesses and shipping are on their toes doing their job to keep customers happy. And me?, well I'm just a country dude who still loves to fire up the grill from time to time, and wouldn't give ANYBODY anything I wouldn't appreciate, cook with, and brag about. Sweet Georgia Gold is that. You can always reach out to us directly if you wish for any questions, accolades, or anything about us. I mean that.
Visit Sweet Georgia Gold website
SweetGeorgiaGoldBBQ.com
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